4/22/2023 0 Comments Apple xylophone ringtoneThey became an essential form of self-expression for a generation, a kind of personal theme-tune: “You are your ringtone”, proclaimed the Los Angeles Times in 2005. In the days before Facebook profiles and tweets, ringtones were a way to advertise your sense of humour and great taste in music. People embraced the silly, too: some used a cough or a snort to alert them to the arrival of a new text message the theme from “Jaws” might have accompanied an incoming call from your mother-in-law.īefore Facebook and Twitter, ringtones were a way to advertise your sense of humour and great taste The insanely irritating “Crazy Frog” ringtone, released in 2004, made £40m in downloads for its Swedish producer Jamba!. Teenagers on public transport broadcast tinny music from their handsets – a practice one British newspaper dubbed “sodcasting”. Restaurants and shopping malls resounded with a cacophony of competing jingles: a snatch of hip hop here, a blast of dubstep there. For weeks, mobiles in the Spanish-speaking world blared out, “Por qué no te callas?”Ĭustom ringtones were everywhere in the mid-Noughties. Half a million people in Spain downloaded a recording of the outburst, as did many in Venezuela (where the recording had to be voiced by actors to avoid slander). Juan Carlos went viral in what now seems like the quaintest of fashions: as a custom ringtone for mobile phones. Yet 14 years ago few people had the skills for a YouTube remix and Twitter had only 50,000 users. These days such a catty remark would generate a multitude of memes within seconds. It isn’t often that a king tells a president, “Why don’t you just shut up?” But at a summit in Santiago in November 2007, Juan Carlos, then king of Spain, lost his cool when Venezuela’s president Hugo Chávez called a former Spanish prime minister a fascist.
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